Internet Marketing Series

Total Items: 3 Total Time: 4.00 hour(s)

Summary:
There are well over 100 million web sites on the Internet. How can you make yours stand out among such a huge crowd? How can your site attract the notice of your audience and of the search engines that your audience will use? This series will put powerful, simple tools in your hands to give your web site its own voice and to carve out its place on the Internet.

Certification:


Audience:

This series is for anyone who wants to learn the new rules of marketing and public relations that allow you to market effectively on the Internet.

Features:

  • Flash and audio provide animated, interactive Lesson Introductions, Activities, and Simulations.
  • Flash scenarios use real world situations to illustrate course concepts.
  • Audio accompanies each lesson page throughout the course.
  • Decision Point activities allow learners to work toward an outcome in an interactive environment.
  • Activities allow learners to apply course concepts in an interactive questioning environment.
  • Full-page images allow learners to experience an application as if it were open on their computer.
  • Exercises allow learners to practice in the actual application being studied.
  • A Course Topics list contains active hyperlinks, permitting quick access to specific topics.
  • Find-A-Word allows learners to look up an unfamiliar term in the Glossary, on the Web, or in a dictionary. In addition, it lets them find other occurrences of the term in the same course.
  • Search text enables learners to rapidly search all text within a course to easily retrieve information required.
  • Courses challenge the learner with a variety of question formats, including multi-step simulations, true/false, multiple choice, and fill-in-the-blank.
  • A skill assessment generates a customized learning path based on the results of a pre-test.
  • A glossary provides a reference for definitions of unfamiliar terms.
  • Bookmarking tracks the learner's progress in a course.
3 items

Includes:
Internet Marketing Series: The New Rules of Marketing
1.0 hour(s)
intm01
Internet Marketing Series: Building a New Rules Marketing Strategy
1.0 hour(s)
intm02
Internet Marketing Series: Developing a Content-Rich Web Site
2.0 hour(s)
intm03

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