Internet Marketing Series: Online Marketing Tactics
Product Code: intm04 Time: 2.0 hour(s) CEUs: Available

Summary:
This course provides information on various tactics for marketing products, services, and organizations using online tools.

Objectives:

  • Explain the purpose and benefits of a search engine marketing program
  • Differentiate viral and traditional marketing methods
  • Use social networking sites as part of your marketing program
  • Use online media rooms to optimize search engines and to reach journalists and customers
  • List the new rules for reaching the media using online tools


Topics:

  • Search engine marketing
  • Viral marketing
  • Social media marketing
  • Online media room
  • The new rules of reaching the media

Technical Requirements:
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Cookies enabled; Sound card with speakers or headphones strongly recommended.

Copyright Information:

Trademark Information:
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