Internet Marketing Series: Building a New Rules Marketing Strategy
Product Code: intm02 Time: 1.0 hour(s) CEUs:

Summary:
This course provides information on how to market products and organizations through the Internet.

Objectives:

  • Create a marketing plan
  • Write marketing materials that speak to customers directly
  • Integrate thought leadership content into a marketing plan
  • Plan Web content that takes into account the buying cycle


Topics:

  • Building a Marketing Plan
  • Writing for Your Customers
  • Developing Thought Leadership Content
  • Influencing the Buying Process

Technical Requirements:
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Cookies enabled; Sound card with speakers or headphones strongly recommended.

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