Sales and Marketing (Videos): Track Selling Step 5: Fill the Need
Product Code: pb139 Time: 19.0 minute(s) CEUs:

Summary:
During Step Five of the Track Selling System, Fill the Need, all the careful groundwork you've been laying will begin paying off. You now show your prospects precisely how your product or service solves their problems or fills their needs. You also help your prospect make positive decisions about your product or service, as well as the price. During this program, you'll learn how to use the Feature/Benefit/Reaction sequence. You'll also learn how to appeal to your prospect's needs, not necessarily to the consumer's.

Objectives:



    Topics:

    • Introduction
    • Feature/Benefit/Reaction Sequence
    • The Heart of Your Presentation
    • Features and Benefits
    • Summary

    Technical Requirements:
    Minimum 500MHz Processor; 128 MB RAM; Minimum display resolution 1024x768; Windows 2000, XP, Vista, 7 or Mac OS X v10.4+; Internet Explorer 7.0+ or Firefox 3.0+ or Chrome 3.0+ or Safari 4.0+. 56K minimum connection; Adobe Flash Player 9.0+ or Windows Media Player 9.0+ for IE users who do not have Adobe Flash Player; JavaScript, popup windows and cookies enabled; Sound card with speakers or headphones strongly recommended.

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