Customer Service (Videos): Building Customer Loyalty
Product Code: pb027 Time: 13.0 minute(s) CEUs:

Summary:

Customers expect and even demand excellent customer service. In exchange, they will give you their undying customer loyalty. This program will help you learn the difference between customer satisfaction and customer loyalty. You'll also learn techniques to improve customer service and how to close the gap between customer satisfaction and customer loyalty.

Objectives:



    Topics:

    • Introduction
    • Building Customer Loyalty
    • Customer Satisfaction vs. Customer Loyalty
    • The LAST Model
    • Understanding Customers
    • Closing the Gap
    • Summary

    Technical Requirements:

    Minimum 500MHz Processor; 128 MB RAM; Minimum display resolution 1024x768; Windows 2000, XP, Vista, 7 or Mac OS X v10.4+; Internet Explorer 7.0+ or Firefox 3.0+ or Chrome 3.0+ or Safari 4.0+. 56K minimum connection; Adobe Flash Player 9.0+ or Windows Media Player 9.0+ for IE users who do not have Adobe Flash Player; JavaScript, popup windows and cookies enabled; Sound card with speakers or headphones strongly recommended.



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